Research Part 1: Genre, Target Audiences and Production Companies

Our film genre is mystery. We selected it since we all like a challenge. A sub-genre that is being introduced into the film’s narrative is crime. The target audience for this film is teens 13+, with there being multiple jokes and scenes created to appeal teens.

a.    Film genre: Drama

b.    Subgenre(s): Comedy

Market Segmentation Analysis	Characteristics
Demographics
Age group	13+
Race	White, Black, Filipino
Gender	Men and Women
Class	11
Psychographics                      Puzzles
Interests	Puzzles, mind games, and solving
attitudes	Overwhelmed, Carefree, Serious, Frustrated, Confused
personality traits	Humble, Friendly, Ambitious, Confident, Flexibility
values/beliefs	Teamwork

Most of my peers were women between the ages of 15-19 who have routines and believe that security is an essential part of their lifestyles. They go to the movie theater seasonally because they prefer to use streaming platforms or watch films on demand. They like the horror, thriller, and comedy genres that have linear narrative openings that start right at the beginning of the story and progress simply from there. They mostly use Netflix and Hulu and would pay $20 maximum to watch a movie in theaters, and $10 maximum to stream a film, primarily on tablets or laptops.

Audience: 

• My audience usually streams movies on Netflix or Hulu. My audience would fit into the category of students and young adults. My audience leans more towards linear opening scenes with classic establishing and master shots, and seamless editing.

Production Companies	Film Titles	Budget	Gross
1.       Netflix	Enola Holmes	$20 million	$150 million
2.       Netflix	Glass Onion: A Knives Out Mystery	$40 million	$311 million+
3.Max	The Little things	$30 million	$29 million

The production company my team and I will be researching is Netflix, and the movie is ‘Glass Onion: A Knives Out Mystery.’ We chose this movie for the fun mystery part. There are many details about what we have been learning in class to support this assignment. It gave us a more open mind to complete this assignment. It also was a great experience of teamwork to watch it together and complete it together.